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The Girl Scout Difference

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The Girl Scout Difference Campaign unleashes the power of the G.I.R.L. (Go-getter, Innovator, Risk-taker, Leader)™ and shows why Girl Scouts is the best leadership development experience for girls in the world—one that is designed with, by, and for girls. This special campaign will run from August 1 – November 30th, 2018. (View One Page Document)

The Girl Scout Difference Campaign raises the voices of local Girl Scouts and female professionals about the difference Girl Scouts makes in the lives of girls, women, and the whole family and will be featured on local TV & radio stations, print, and social media. During the campaign encourage girls and adult volunteers to join Girl Scouts and share how Girl Scouts has made a difference in your life or the life of someone you care about with quotes and photos on Facebook, Instagram, Twitter, and LinkedIn using the hashtag #GirlScoutDifference or comment on our GSWNY Wordpress BlogClick join to register as a girl member or adult volunteer!


Sure there are plenty of other great programs around for girls, but only Girl Scouts has the time-tested methods and research-backed programming that help girls take the lead—in their own lives and in the world.

Girl Scouts takes the potential of girls, combines it with robust skill-building programming, and adds caring adult mentors and strong female role models. Whether she’s building a robotic arm, setting goals for her cookie business, building a shelter in the backcountry to earn her Girl Scout Gold Award, or packing for her first hike at camp, a Girl Scout has an exciting array of choices to suit her interests at every age. 

Girl Scouts is proven to help girls thrive in five key ways as they

  Develop a strong sense of self. 

  Seek challenges and learn from setbacks. 

  Display positive values. 

  Form and maintain healthy relationships.

  Identify and solve problems in the community.

Girl Scouts aims to inspire girls to be leaders in their own lives by building the courage, confidence, and character to raise their voices and be advocates for the issues and ideas important to them.

At Girl Scouts, “Can I?” quickly turns into “I will!” as girls transform their ideas into action, turn their questions into adventure, and grow their confidence through practice. With millions of other G.I.R.L.s across the Girl Scout movement to cheer them on every step of the way, there’s no limit to what they can—and will—accomplish. Join Today!

Featured in The Girl Scout Difference Campaign videos are:

  • Alanna Sands, Girl Scout Cadette 
  • Maria Santos, Girl Scout Ambassador
  • Karolynn Shaw, Girl Scout Junior
  • Judith Cranston, CEO of Girl Scouts of Western New York (GSWNY)
  • Nina Heard, Community Relations Manager, GM Tonawanda Engine
  • Dr. Virginia Horvath, President, SUNY Fredonia
  • Deborah Hughes, CEO, Susan B. Anthony House
  • Jennifer Parker, President, Jackson Parker Communications 

Girl-led, expert-approved, and volunteer-supported, Girl Scouts helps girls discover their strengths and change the world. Watch the videos below to learn more about how Girl Scouts make a difference in the lives of girls and women! (Click the expand box in the lower right corner of the video for a larger view).

Alanna Sands,
Girl Scout Cadette  

Dr. Virginia Horvath, President, SUNY Fredonia

Judith Cranston,
CEO of GSWNY

Nina Heard, Community Relations Manager, GM Tonawanda Engine

Maria Santos,
Girl Scout Ambassador

Jennifer Parker, President, Jackson Parker Communications

Deborah Hughes,
CEO, Susan B. Anthony House

Girl Scout Difference Video